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Dive into a world of behind-the-scenes notes, drink recipes, guest contributors, travel memories, and a host of other industry-adjacent content.

Dive into a world of behind-the-scenes notes, drink recipes, guest contributors, travel memories, and a host of other industry-adjacent content.

Well, here we are. I guess after getting a couple of books published, The Bartender's Manifesto (who we call Manny and is about to pass fifty thousand sold) and The Classic Cocktail Sessions (whose pub date is June 16th) – Emma Janzen, my co-author (who is an amazing photographer coincidentally) and I wrote a bit over three hundred thousand (yes, Three Hundred Fucking Thousand) words working on these books. So I am going to dovetail new writings in with all the great content we couldn't fit in the books that only fit 120k words. I want to be clear that only a portion of this writing has had the clear eye and razor sharp scythe of Emma's editing prowess. If there are misspellings or out-of-place hyphens and Capitalizations, that’s on me.  

I love writing. And I love to have written even more, to paraphrase the Great Dorothy Parker. And since I have reached the stage where my knees and back cannot work ten hours behind the stick, it’s time for me to gracefully become an educator and author. I hope this Substack will be fun for all involved. I am still looking to improve my craft. I am lucky enough to have a bar in Vancouver WA where I can experiment. I will be writing about these flights of fancy, the ones that turn into something interesting, and the epic failures. Buckle up Buttercup! We are in for a helluva ride.

T

M

“I love the little details about these recipes, it's like I'm learning new things about an old friend.”

- Mikey, Denver

“I came for the drinks, but just as much, I'm loving reading about the moments and the memories.”

- Lisa, New Orleans

“It's about drinks, bars, bartending, travel, missed opportunities, dirty secrets, cheat codes… I can't wait to see where this goes.”

- Emily, Chicago

“I love the little details about these recipes, it's like I'm learning new things about an old friend.”

- Mikey, Denver

“It's about drinks, bars, bartending, travel, missed opportunities, dirty secrets, cheat codes… I can't wait to see where this goes.”

- Emily, Chicago

“I came for the drinks, but just as much, I'm loving reading about the moments and the memories.”

- Lisa, New Orleans

Join Toby on Substack

Dive into a world of behind-the-scenes notes,
drink recipes, guest contributors, travel memories,
and a host of other industry-adjacent content.

check it out

surreal flow

Cocktails ain't nothin' but three ingredients and the truth.

T

M

Created by Narrative Current © Copyright 2026 4th martini llc. all rights reserved.

Join Toby on Substack

Dive into a world of behind-the-scenes notes, drink recipes, guest contributors, travel memories, and a host of other industry adjacent content.

check it out

surreal flow

Cocktails ain't nothin' but three ingredients and the truth.

T

M

Created by Narrative Current © Copyright 2026 4th martini llc. all rights reserved.

Join Toby
on Substack

Dive into a world of behind-the-scenes notes, drink recipes, guest contributors, travel memories, and a host of other industry-adjacent content.

check it out

surreal flow

Cocktails ain't nothin' but three ingredients and the truth.

T

M

Created by Narrative Current © Copyright 2026 4th martini llc.
all rights reserved.